Learn how winning a Whitley Award impacts a conservationist's profile
Winning a Whitley Award is a moment of great achievement. In addition to providing project funding, these prizes bring international recognition to winners. Our Communications Impact Report highlights the impact that receiving a Whitley Award has on a conservationist’s media profile and on their career trajectory.
Funding is just part of what conservationists need to succeed. The Whitley Award seeks to bring unsung leaders to the world stage, with recognition from our Patron, HRH The Princess Royal. From building local and national pride, to reaching potential donors, finding new NGO partners, and helping to influence policy, increased visibility and media coverage can help kick-start a snowball effect, growing a conservationist’s reach and access to funding substantially.
To champion their success, winners receive tailor-made films narrated by WFN Trustee, Sir David Attenborough, PR support, and publicity materials, which are distributed to the UK and overseas media. The Ceremony is live-streamed and images of the winners receiving their Award from HRH The Princess Royal often make headlines in newspapers in winners’ home countries. During the Awards week, winners receive professional media and speech training to effectively communicate their important work. Through this training, they are able to capitalise on the media spotlight they receive following their win.
This report covers all publications and media from 1 September 2018 through 31 August 2019. For 2019 Whitley Award winners, the articles featured are from between 1 May 2019 – 31 August 2019 (the 4 month period that follows their Whitley Award win).
2019 Coverage Summary:
WFN and our winners received the following coverage over the last year:
385 items in total*
- 44 broadcast features, including TV and radio interviews
- 33 articles in UK print and online
- 308 items in international print and online
This marks a 27% increase in coverage compared to 2018.
*These figures are based on UK and international coverage tracked by WFN and Liquid PR; without a formal media monitoring service in place they represent a conservative estimate.
In addition to features in leading publications in winners’ home countries, top publications from 2019 include:
For a full list of coverage highlights, as well as winner accolades and awards from 2019, view the full report here.