The Whitley Award has become a highly coveted conservation prize helping conservationists to raise their profile within their own country but also internationally. During the Awards week, WFN provides focussed professional media and speech training to aid winners in communicating their work more effectively. This builds confident and articulate conservationists who are ambassadors of their work, which in turn enables them to inspire further philanthropic support.
We also work with a PR agency to secure media coverage both in the UK and in winners’ home countries. In 2015, coverage received by our winners reached new heights with 205 news items across the globe. A dossier of recent coverage can be downloaded here: UK and International Media Coverage Dossier
Coverage highlights include:
- BBC Radio 4 Saturday Live (90 minute interview with Gold Award winner Dino Martins)
- Newsweek (EMEA Circulation: 70,000)
- Guardian Online (15 million visitors per month)
- Mongabay online
- Geographical online
- BBC World Service Africa – 2 radio and 2 TV interviews in English and Swahili
- Kenya Airways Msafiri inflight magazine feature on Dino Martins (Circulation: 300,000)
- Philippine Star – leading print and digital magazine in The Philippines
- Times of India online – the third largest newspaper in India
- Radio Caracol and website – one of the main radio networks in Colombia
2015 Whitley Award winners receiving professional media training from Boffin Media trainers; sponsored by HSBC